Desire

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Desire”?

“BUT I REALLY WANT IT!!!” — Two-year-old children everywhere

Key Points:

• You need to produce a strong feeling of Desire in your customers for they to want what you have, and to be willing to purchase from you.
• Provoking desire usually makes people uncomfortable because they fear that they are “manipulating” people, but in reality no one wants something that they don’t already desire.
• The key is discovering what people already want, and then presenting an offer that intersects with the preexisting desire.
• Your job is not to convince people, but to help them convince themselves that your offering will help them get what they want.
• People’s wants start at the Core Human Drives. The more drivers you connect with, the more effective your offering will be.

Questions for Consideration:

• Is your marketing focused on encouraging your prospects to desire what you have to offer?
• What can you do to inspire a visceral feeling of desire in your prospects?

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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.