Addressability
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Addressability”?
“Sometimes the road less traveled is less traveled for a reason.” — Jerry Seinfeld, comedian
Key Points:
- Addressability is a measure of how easy it is to get in touch with people who might want what you’re offering.
- It’s far better to focus on an addressable audience, like skaters, than a non-addressable one, because Receptivity is varies from audience to audience.
- By targeting an addressable audience, the risk of not reaching prospects decreases greatly.
Questions for Consideration:
- What do your probable purchasers pay active attention to?
- Do they congregate in groups you have (or can obtain) access to in a quick and cost-effective way?
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