Remarkability
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Remarkability”?
“Advertising is the tax you pay for being unremarkable.” — Robert Stephens, founder of Geek Squad
Key Points:
- Being Remarkable is the best way to attract Attention. It makes your offering worth noticing and talking about.
- You should design your offer to be Remarkable in order to pique your prospect’s curiosity.
- Aim for the edges, that’s where remarkability is.
Questions for Consideration:
- How can you make your offer more remarkable or attention-worthy?
- What could you do to make it stand out?
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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.
