Core Human Drives
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What are “Core Human Drives”?
“Understanding human needs is half the job of meeting them.” — Adlai Stevenson, politician and former governor of Illinois
Key Points:
- All humans have five core drives that influence their decisions:
- Drive to Acquire: It’s the desire to collect material and immaterial things, like a car, or influence.
- Drive to Bond: Desire to be loved and feel valued in our relationships with others.
- Drive to Learn: Desire to satisfy our curiosity.
- Drive to Defend: Desire to protect ourselves, our loved ones and our property.
- Drive to Feel: Desire for many emotional experiences, such as pleasure or excitement.
- Whenever a group of people have an unmet drive, a market will form to satisfy it.
- The more drivers your offer connects with, and the better you communicate those connections, the more attractive your offer will become.
Questions for Consideration:
- What core human drives does your offer connect with?
- How can you potentially connect it with other drives?
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