Education-Based Selling
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Education-Based Selling”?
“Upgrade your user, not your product. ‘Value’ is less about the stuff and more about the stuff the stuff enables. Don’t build better cameras—build better photographers.” — Kathy Sierra, author and cocreator of the Head First series of books
Key Points:
- Education-Based Selling is the process of making your prospects better and more informed customers.
- By investing time and energy in making your customers smarter, you simultaneously build Trust and make them more interested in your offer.
- Remember that to do this properly, you have to know more than your customers. Otherwise, you’ll scare them away.
Questions for Consideration:
- What are you doing to make your prospects smarter, more informed customers?
- How can you make them more knowledgeable in a way that helps them understand the benefits of your offer?
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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.
