Marketing
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Marketing”?
“The cardinal marketing sin is being boring.” — Dan Kennedy, marketing expert
Key Points:
- Marketing is the art of finding prospects, and getting their attention.
- No business can survive without Marketing. If no one knows about you, it doesn’t matter how much value you are offering.
- Marketing is not the same as Sales. Marketing is about getting noticed, Sales about closing the deal.
Questions for Consideration:
- How are you currently getting the attention of your prospects?
- Is what you’re currently doing working, or could it be improved?
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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.
