Amplification

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Amplification”?

“In nature, there are neither rewards nor punishment—there are consequences.” — Robert G. Ingersoll, political leader and orator

Key Points:

• When you make a small change to a scalable system, the results are huge. That’s Amplification.
• The best way to identify Amplification opportunities is look for things being duplicated or multiplied.
• The larger the system, the larger the result of the small change.

Questions for Consideration:

• Does your business have amplification effects?
• If so, what small changes could you make to improve the workings of the system?

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