Duplication
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Duplication”?
“The problems of this world are only truly solved in two ways: by extinction or duplication.” — Susan Sontag, author and political activist
Key Points:
- Duplication is the ability to reliably reproduce something of value.
- Duplication allows you to make copies of your offer quickly and inexpensively, making it more widely available in a cost-effective way.
- To create something that doesn’t require your direct involvement, you need to be able to duplicate effectively.
- If you have to be personally involved with every customer, there’s a limit on how many customers you can serve.
Questions for Consideration:
- Is your offer capable of duplication?
- What do you need to do in order to duplicate the value you’re providing?
Share this concept: http://book.personalmba.com/duplication/
True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.
