Accumulation
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Accumulation”?
“Sometimes when I consider what tremendous consequences come from little things, I am tempted to think: there are no little things.” — Bruce Barton, advertising executive best known for creating the “Betty Crocker” brand
Key Points:
- Accumulation is about small helpful or harmful inputs and behaviors that produce huge results over time.
- Accumulation isn’t always positive.
- Incremental Augmentation and the Iteration Cycle are good examples of how much Accumulation can improve the value of your offering.
- The more small improvements you make over time, the better the results.
Questions for Consideration:
- What small improvements can you make to your offer or business system right now?
- What would happen if you made a few small improvements every single day?
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