Multiplication
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Multiplication”?
“All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.” — Calvin Coolidge, thirtieth president of the United States
Key Points:
- Multiplication is duplication for an entire process or system.
- There’s an upper limit on what a single business can produce. By creating identical business systems based on a proven model, a business can deliver value to more customers.
- Multiplication is what separates small businesses from huge businesses.
Questions for Consideration:
- Can your business multiply as well as duplicate?
- How could you take advantage of multiplication to serve more customers?
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