Probable Purchaser

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is a “Probable Purchaser”?

“There are 6 billion people on this planet. 99.999% of them would rather not give you their money.” — Hugh MacLeod, cartoonist and author of Ignore Everybody

Key Points:

• Your Probable Purchaser is the type of person who is perfectly suited to what you are offering.
• Don’t try to get everyone’s Attention. Focus on getting the attention of the _right people _at the right time.
• By spending your limited resources on the people who are already interested in what you are offering, you’ll maximize the effectiveness of your efforts._
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Questions for Consideration:

• Who is your probable purchaser?
• How would you describe your probable purchaser? Can you write or draw a profile of them?

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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.