Receptivity
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Receptivity”?
“They say it takes 7 exposures to a product ad before you’ll want to buy it, but after 8,743 spam emails for Viagra, I still don’t want it!” — Erin Pavlina, intuitive counselor and blogger at erinpavlina.com
Key Points:
- Receptivity is a measure of how open s person is to your message. People ignore what they don’t care about.
- The form and customization of your message influences how receptive people are the information it contains.
- The two primary components of Receptivity are “what” and “when.” People are receptive to certain things at certain times.
Questions for Consideration:
- How, when, and where are your probable purchasers most receptive to hearing from you?
- How can you be present where and when people are looking for you?
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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.
