Narrative

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Narrative”?

“A tale in everything.” — William Wordsworth, poet

Key Points:

• A good story is a great way to improve an offer. Story telling is part of human nature.
• Most compelling stories follow a typical format: the story of the Hero. Your customers want to be heroes. They want to be successful, powerful, admired  and determined.
• Telling a story of someone who has already walked the path your prospect is considering is a powerful way to make them interested.
• The more vivid, clear and compelling your story, the more prospects you’ll attract.

Questions for Consideration:

• What story are you currently presenting to your prospects?
• Is it emotionally compelling? Is it memorable?
• How could you improve the story you tell to your prospects?

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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.