Attention

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Attention”?

“In an attention economy (like this one), marketers struggle for attention. If you don’t have it, you lose.” — Seth Godin, best-selling author of Permission Marketing, Purple Cow, and Tribes

Key Points:

• The most important rule of Marketing: our Attention is limited. People are expert at filtering, because they can’t pay attention to everything.
• To be noticed you need to find a way to be more interesting or useful than your competition.
• You don’t want_ just_ Attention. You want the attention of prospects who will ultimately purchase from you.
• Business is about making sales, not winning a popularity contest.

Questions for Consideration:

• Whose attention are you trying to get? How? Why?
• What’s in it for them? Why should they care?

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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.