Minimum Economically Viable Offer (MEVO)

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What is a “Minimum Economically Valuable Offer (MEVO)”?

“If you’re not embarrassed by the first version of your product, you’ve launched too late.” — Reid Hoffman, founder of LinkedIn

Key Points:

• A Minimum Economically Viable Offer (MEVO) is an offer that provides the smallest number of benefits necessary to make a sale. In other words, it’s a Prototype that people are willing to purchase.
• Creating a MEVO helps you gather Feedback from real customers quickly, and therefore test the idea’s Critically Important Assumptions.
• The purpose of the MEVO is to minimize the risk of the project by keeping the investment small and quickly discovering what works and what doesn’t.

Questions for Consideration:

• What could your MEVO look like?
• What’s the shortest path between right now and taking orders on your potential offering?
• How can you start testing your CIAs as quickly as possible?

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