Shadow Testing
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Shadow Testing”?
“Praemonitus praemunitus (forewarned is forearmed).” — Roman Proverb
Key Points:
- Shadow testing means selling an offer before it actually exists (you have to be upfront with your customers that the offering is still in development).
- Shadow testing allows you to get critical feedback: whether or not people are willing to buy your offering.
- You can minimize the risk of your project by gathering data from real customers as soon as possible.
Questions for Consideration:
- How can you test the accuracy of your critical assumptions quickly and inexpensively, before you commit to moving forward?
- What can you test before creating your entire offering?
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