Incremental Augmentation

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What is “Incremental Augmentation”?

“Pick three key attributes or features, get those things very, very right, and then forget about everything else… By focusing on only a few core features in the first version, you are forced to find the true essence and value of the product.” — Paul Buchheit, creator of Gmail and Google AdSense

Key Points:

• Incremental Augmentation is the process of using the Iteration Cycle to add new benefits to an existing offer.
• Incremental Augmentation helps you minimize the risk by not putting all the pressure in a single iteration.
• Incremental Augmentation has its limits. To enter a new market, or change the existing one, you may need to create something new.

Questions for Consideration:

• Have you planned for post-launch iteration?
• What features can you eliminate from your MEVO that you can add later, once you’ve validated your CIAs?

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