Feedback

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Feedback”?

“No business plan survives first contact with customers.” — Steve Blank, serial entrepreneur and author of The Four Steps to the Epiphany

Key Points:

• Feedback helps you understand how well is your offering meeting your potential customers’ needs before development is complete, which allows you to make changes before you start selling.
• Few tips to maximize the value of Feedback:
  
  
  
  • Listen to real potential customers instead of friends and family.
  • Ask open-ended questions.
  • Steady yourself, and keep calm. No one likes hearing that their offer sucks.
  • Take what you hear with a grain of salt. The worst response isn’t empathetic dislike; it’s total apathy.
  • Give potential customers the chance to preorder. If they are willing to buy from you, that’s a green light!
• If no one is willing to preorder you should ask them why, to find out about their Barriers of Purchase.

Questions for Consideration:

• Where can you find potential customers to ask for feedback? What will you ask them?
• How can you pre-test their willingness to purchase the offering when it’s ready?

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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.