"The best business-related book I've ever read. And I've read quite a few." Read more...

The Personal MBA: The Book

Master the Art of Business - by Josh Kaufman, founder of PersonalMBA.com

Prototype

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is a “Prototype”?

“It’s this simple: if I never try anything, I never learn anything.” — Hugh Prather, author of Notes to Myself

Key Points:

  • A prototype is an early representation of what your offer will look like.
  • For best results, create your prototype as similar as possible to the finished model. The more realistic your prototype is, the easier it’ll be for people to understand it and give you valuable feedback.
  • The purpose is not to make it perfect. It’s to quickly create something that you and others can see, evaluate and improve.

Questions for Consideration:

  • How quickly can you create a prototype to show your potential customers?
  • How tangible and realistic can you make it?
  • Who can you ask for feedback?

Share this concept: http://book.personalmba.com/prototype/

True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.