Authority

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Authority”?

“Show respect to all men, but grovel to none.” — Tecumseh, eighteenth-century leader of the Shawnee tribe

Key Points:

• People tend to comply with Authority figures. This occurs even if they wouldn’t take the same action under different circumstances.
• Once a figure has Authority, it becomes strong and persuasive.
• If you’re in a position with Authority, people will interact with you differently. People may filter what they tell you in order to tell you what you want to hear, which may not be what you need to hear.
• Developing a strong Reputation will give you the benefits of Authority. Establish yourself as an Authority and you are more likely to increase your sales.

Questions for Consideration:

• What authority figures do you pay attention to on a regular basis?
• Can you develop authority in areas related to your business?

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