Confirmation Bias
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Confirmation Bias”?
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” — Mark Twain
Key Points:
- Confirmation Bias is the tendency for people to look for information that supports their conclusions, and ignore information that might prove them wrong. The stronger the opinion, the more we ignore sources that challenge it.
- The way to counter Confirmation Bias is to actively look for information that challenges your hypothesis.
- Looking for disconforming information is uncomfortable, but useful.
Questions for Consideration:
- How much time are you spending seeking evidence that you’re right vs. evidence that you’re wrong?
- When you come across disconfirming evidence, how seriously do you consider it?
- How can you consider more disconfirming evidence?
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