Social Proof
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Social Proof”?
“If fifty million people say a foolish thing, it is still a foolish thing.” — Anatole France, Nobel Prize–winning novelist and poet
Key Points:
- Social Proof is the process through which the actions of other individuals tell us that it’s ok to behave in a certain way.
- When a situation is ambiguous, we learn by watching the behavior of others.
- Testimonials are an effective form of Social Proof to increase sales. The most effective testimonials are the ones that mirror the feelings of your prospects.
- Add Social Proof to your offers to increase your sales.
Questions for Consideration:
- What could you do to show your prospects proof that other people had a good experience with your offer?
- How can you send social signals that it’s safe to buy?
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