Reputation
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Reputation”?
“Like it or not, the market’s perception becomes your reality.” — Howard Mann, actor and comedian
Key Points:
- Reputation is what people think about a company or offer.
- Building a strong reputation is very valuable; people are willing to pay more for a good reputation.
- It’s critical to understand that you don’t control your reputation, people will decide what your reputation is. You can’t “manage” it. You can only improve it over time by making sure that those who do business with you are glad they did.
- Building a good reputation takes time and effort, but it’s the most effective kind of marketing there is.
Questions for Consideration:
- What is the current state of your reputation?
- It is steadily increasing or decreasing?
- What can you do to improve your reputation over time?
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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.
