Referrals
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Referrals”?
“The way to get on in the world is to make people believe it’s to their advantage to help you.” — Jean de La Bruyère, seventeenth-century essayist and moralist
Key Points:
- Referrals make it easier for people to choose to work with someone they don’t know.
- Referrals work because they transfer the qualities of being known and liked.
- The more people who know, like, and trust you, the more Referrals you’ll get, and the better off you will be.
Questions for Consideration:
- Do you give referrals to business owners you like and trust?
- What can you do to encourage others to refer prospects to you?
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