Permission

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Permission”?

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” — Seth Godin

Key Points:

• Permission is more valuable than interruption. Permission is a real asset.
• The best way to get Permission is to ask for it. Whenever you provide value to people (e.g.: Free), ask them if it’s okay to continue to give them more value in the future.
• The goal is to make the list of prospects that have given you permission to grow. The more it grows, the more sales you’ll eventually land.
• Don’t abuse the privilege. Make it clear for your customers what they’ll be getting and how it’ll benefit them. Never spam!

Questions for Consideration:

• Are you currently asking for permission to follow-up with your prospects?
• How are you using that permission to encourage your prospects to become paying customers?

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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.