Free
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Free”?
“To charge nobody nuthin’ is a guarantee of no profit. Getting attention is not the same as getting paid.” — Joseph Ferrara, intellectual property attorney
Key Points:
- Free attracts attention quickly. People love getting something for nothing.
- Free gives your potential customers a chance to experience the value you provide. It may net you sales that you wouldn’t have had otherwise.
- It’s critical to remember that attention alone doesn’t pay the bills. Focus on giving away real value that attract real, paying customers.
Questions for Consideration:
- How could you take advantage of the attention-grabbing nature of offering free value?
- How will you translate that attention into real prospective customers?
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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.
