The Iron Law of the Market
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “The Iron Law of the Market?”
“Market matters most; neither a stellar team nor fantastic product will redeem a bad market. Markets that don’t exist don’t care how smart you are.” — Marc Andreesen, venture capitalist and founder of Netscape and Ning.com
Key Points:
- Even the most ingenious idea will fail if no one wants it – creating something no one wants is a waste.
- Find ways to serve existing markets vs. building something, then finding a market to sell it to.
- This “iron law” is cold, hard, and unforgiving – ignore it, and you will fail.
Questions for Consideration:
- Are you sure people actually want what you’re creating?
- How can you find out before committing valuable time, energy, and resources to the venture?
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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.








