Clanning

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Clanning”?

“It is a more inspiring battle cry to scream, ‘Die, vicious scum!’ instead of ‘Die, people who could have been just like me but grew up in a different environment!’” — Eliezer Yudkowsky, artificial intelligence researcher and founder of LessWrong.com

Key Points:

• Clanning is the process through which humans naturally tend to form distinct groups.
• Identifying ourselves as part of a group is a human instinct.
• Groups naturally form around important issues, positions or events.
• Understand the group dynamic, or you’ll be caught up in it.

Questions for Consideration:

• What groups do you consider yourself affiliated with?
• What does membership in those groups signal to other people, and how does membership in those groups influence how you see the world?

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