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The Personal MBA: The Book

Master the Art of Business - by Josh Kaufman, founder of PersonalMBA.com

Importance

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Importance”?

“The deepest principle in human nature is the craving to be appreciated.” — William James, doctor and pioneering psychologist

Key Points:

  • Everyone wants to feel Important. The more important you make people feel, the more they’ll value their relationship with you.
  • The more interest you show in other people, the more important they’ll feel.
  • Making someone feel important is not difficult, yet is rare in today’s world: pay attention, listen intently, express interest and ask questions.

Questions for Consideration:

  • In your daily interactions with others, how much of an effort do put forth to make them feel important?
  • How can you remember to treat others as important, regardless of status or position?

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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.