A World-Class Business Education in a Single Volume

The Personal MBA

Master the Art of Business

2nd Edition, Revised & Expanded


This is a preview of a key idea from The Personal MBA: Master the Art of Business by Josh Kaufman. Order your copy now...

Convergence and Divergence

“The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.” — Friedrich Nietzsche

Key Ideas:

  • Convergence is the tendency of group members to become more alike over time. This is what’s known in business terms as “company’s culture.”
  • Convergence also means that groups tend to police themselves.
  • Divergence is the tendency of group members to become less like other group members over time.
  • Convergence is useful if you consciously choose to spend time with people you’d like to become more like. At the same time, breaking away from groups that aren’t serving you is painful but necessary to grow.
  • If your social circle isn’t supporting your goals, change your social circle.

Questions for Consideration:

  • Who are you spending time with?
  • Knowing that who you spend time with influences how you think and act, do you want to spend more or less time with them?
  • How can you spend more time with people you want to become more like over time?

Share this concept:
http://book.personalmba.com/convergence-divergence/