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This is a preview of a key idea from The Personal MBA: Master the Art of Business by Josh Kaufman. Order your copy now...

Gall’s Law

“A complex system that works is invariably found to have evolved from a simple system that worked. The inverse proposition also appears to be true: a complex system designed from scratch never works and cannot be made to work. You have to start over, beginning with a simple system.” — John Gall, systems theorist

Key Ideas:

• Gall’s Law says that all complex systems that work evolved from simpler systems that worked.
• If you want to build a complex system that works, build a simpler system first, and then improve it over time.
• Gall’s Law is why Prototypes and Iteration work so well when creating value.
• Creating a complex system from scratch is sure to end in failure.

Questions for Consideration:

• Are you trying to build a complex system from scratch?
• Could you start with a simpler system that already works, then build upon it?

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