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The Personal MBA: The Book

Master the Art of Business - by Josh Kaufman, founder of PersonalMBA.com

Selection Test

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is a “Selection Test”?

“Any one response to the universe, however powerful, becomes inappropriate with time and change. Those who become utterly dependent on one means of mastery will find themselves unable to cope with the future.” — Frank Herbert, science fiction novelist and author of Dune

Key Points:

  • A Selection Test is an environmental constraint that determines which systems self-perpetuate and which ones don’t.
  • It’s like breathing air for a system: if they don’t bring enough revenue, they die.
  • If the Environment changes, they Selection Test changes as well.
  • If you can identify the Selection Test in a market, you’ll be able to compete there more effectively.
  • Ignore the Selection Tests at your own peril.

Questions for Consideration:

  • What selection tests relate to the system in question?
  • What determines whether or not this particular system survives and continues to develop?
  • Is the system able to change rapidly enough to changes in the environment? How do those changes occur?

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