Twelve Standard Forms of Value

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What are the “Twelve Standard Forms of Value”?

“Value is not intrinsic; it is not in things. It is within us; it is the way in which man reacts to the conditions of his environment.” — Ludwig von Mises, Austrian economist

Key Points:

• To provide value to another person, it must take on a form that they are willing to pay for.
• Economic Value usually takes one of the following forms:
  
  
  
  • Product
  • Service
  • Shared Resource
  • Subscription
  • Resale
  • Lease
  • Agency
  • Audience Aggregation
  • Loan
  • Option
  • Insurance
  • Capital

Questions for Consideration:

• Which forms of value make the most sense for your market?
• Are there any forms of value you haven’t yet considered for your market? What might those offers look like?

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