“Form of Value #3: Shared Resource”

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What is a “Shared Resource”? (Form of Value #3 of 12)

“The joy that isn’t shared dies young.” — Anne Sexton, Pulitzer Prize–winning poet

Key Points:

• A shared resource is a durable asset that you create once, and then charge the customers for using it many times.
• To provide a shared resource form of value, you must:
  
  
  
  • Create an asset people want to use.
  • Serve as many people as possible without affecting each individual’s experience.
  • Charge enough to maintain and improve the asset over time.
• Classic examples of this form of value are gyms, museums or amusement parks.
• It’s critical to find a balance in usage levels of the asset: if you have few customers, you won’t be able to spread out the costs, but if you have too many the asset will be overcrowded, which will diminish the experience for the user.

Questions for Consideration:

• Does delivering value as a shared resource make sense for your business idea?
• If so, what do you need to plan for to make it successful?

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