“Form of Value #5: Resale”

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What is “Resale”? (Form of Value #5 of 12)

“Buy low, sell high.” — Stock Trader’s Maxim

Key Points:

• Resale is, basically, purchasing an asset from another business to sell it later at a higher price.
• The keys to do this effectively are:
  
  
  
  • Purchase a product as inexpensively as possible, usually in bulk.
  • Keep the product in good condition until sale.
  • Find purchasers of the product quickly to lower inventory costs.
  • Sell the product for as high a markup as possible.
• Resale value lies in helping wholesalers sell without having to find individual customers.

Questions for Consideration:

• Does delivering value as a reseller make sense for your business idea?
• If so, what do you need to plan for to make it successful?

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