The Mercenary Rule
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is the “Mercenary Rule”?
“Make money your god and it will plague you like the devil.” — Henry Fielding, eighteenth-century novelist and satirist
Key Points:
- Don’t be a mercenary: don’t start a business for the money alone because it always takes more effort than you first expect.
- Building or finishing anything is mostly a matter of starting over and over again, so you should find a market that interests you enough to work on it every day.
- Don’t ignore “boring” businesses – if you can find something that interests you, those markets can be very attractive.
Questions for Consideration:
- How interested are you in the market you’re evaluating?
- Does your mind return to the market of its own accord, or do you have to push yourself to work on it?
- How can you make the market more interesting?
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