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The Personal MBA: The Book

Master the Art of Business - by Josh Kaufman, founder of PersonalMBA.com

Safety

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Safety”?

“You can’t operate a company by fear, because the way to eliminate fear is to avoid criticism, and the best way to avoid criticism is to do nothing.” — Steve Ross, former CEO of Time Warner

Key Points:

  • Effective communication only occurs when both parties feel safe. As soon as one party feels unimportant, they will withdraw mentally and emotionally from the conversation.
  • People need to feel safe to express what they think and what’s important to them.
  • The STATE model to communicate without anger or defensiveness:

    • Share your facts. Facts are less controversial, so lead with them.
    • Tell your story. Explain your point of view, without judging or insulting.
    • Ask for others’ paths. Listen to their side of the story.
    • Talk tentatively. Avoid judgments and ultimatums.
    • Encourage testing. Make suggestions and ask for input until you agree on a course of action.
  • People have different attitudes. By knowing how to adapt your words and actions to the other party’s personality, you’ll get closer to an effective communication.

Questions for Consideration:

  • How easily can you identify a person who is stonewalling?
  • What can you do to make them feel safe enough to communicate openly?

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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.