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The Personal MBA: The Book

Master the Art of Business - by Josh Kaufman, founder of PersonalMBA.com

Three Universal Currencies

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What are the “Three Universal Currencies”?

“Time will take your money, but money won’t buy time.” — James Taylor, musician

Key Points:

  • In every negotiation there are three primary Currencies:

    • Resources. Tangible items like money, oil, etc.
    • Time.
    • Flexibility. The cost of not doing something else, which is a very real Opportunity Cost
  • Focus on the appropriate trade-offs between the parties to find Common Ground in these Currencies.
  • By mixing these currencies in different ways, it’s easier to reach an agreement that the parties can agree with.

Questions for Consideration:

  • Do a quick audit: how much resources, effort, and flexibility to you have at your disposal?
  • Which of these currencies would you most like to increase?
  • How can you trade for more of what you value?

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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.