Trust

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Trust”?

“The secret of life is honesty and fair dealing. If you can fake that, you’ve got it made.” — Groucho Marx

Key Points:

• Without Trust, no Transaction will take place.
• Building a trustworthy Reputation over time through honesty and fair dealing is the best way to build Trust.
• The easier both parties can verify that the other party is trustworthy, the easier it is to make a Transaction.

Questions for Consideration:

• How much do your potential customers trust you right now?
• What can you do to demonstrate that you’re trustworthy?
• How can you verify that your customers can keep their promises to you before you sell to them?

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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.