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Master the Art of Business

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This is a preview of a key idea from The Personal MBA: Master the Art of Business by Josh Kaufman. Order your copy now...

Social Signals

“The only rule is don’t be boring and dress cute wherever you go. Life is too short to blend in.” — Paris Hilton, socialite

Key Ideas:

  • Social Signals are tangible indicators of some intangible quality that increases a person’s social status or group affiliation.
  • People spend huge amounts of energy and money to send social signals (a Rolex, or a sports team t-shirt and make-up, for example).
  • Social Signals have real Economic Value, so build them into your offer if you can.
  • To build offers with signaling value, you need to understand what people want to signal to others.
  • Connect your offer to one of the Core Human Drives, and people will want what you have.

Questions for Consideration:

  • How much time do you spend watching what other people are doing?
  • Is that a benefit or a detriment to what you’re trying to accomplish?

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