Reason Why
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Reason Why”?
“Civilization advances by extending the number of operations we can perform without thinking.” — Alfred North Whitehead, mathematician and philosopher
Key Points:
- Giving a reason for your request increases dramatically people’s compliance rate.
- The key is that the reason doesn’t have to be important, it just has to be something.
- Humans are predisposed to look for behavioral causes. People will be more receptive if you give them a Reason Why.
- Again: any reason will do!
Questions for Consideration:
- Whenever you make a request, do you give others a reason why they should comply?
- Do you give others a reason to do what you suggest?
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