Reactivation
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Reactivation”?
“Every company’s greatest assets are its customers, because without customers there is no company.” — Michael LeBoeuf, business professor and author of How to Win Customers and Keep Them for Life
Key Points:
- Reactivation is the process of convincing past customers to buy from you again.
- Reactivation is a quicker, simpler and more effective way of increasing revenue than attracting new customers, because those who are reactivated already know you and trust you. Your cost of customer acquisition is extremely low.
- Reactivation works better if you have Permission from your customers to follow up.
- Reactivation is a great strategy to go back to every now and then to increase revenue.
Questions for Consideration:
- How long has it been since you’ve presented an offer to your customers?
- How can you convince your previous customers to purchase from you once again?
Share this concept: http://book.personalmba.com/reactivation/
True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.
