Predictability

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Predictability”?

“I have always believed that for a product or service to thrive, it must deliver quality. A fine product or service is its own best selling point.” — Victor Kiam, former owner of Remington and the New England Patriots football team

Key Points:

• Predictability means providing exactly what the customer expects. Unexpected surprises are only good as long as you provide what the customer is looking for.
• There are three factors that influence Predictability:
  
  
  
  • Uniformity. It means delivering the same characteristics every time.
  • Consistency. It means delivering the same value over time.
  • Reliability. It means being about to count on delivery of the value without error or delay.
• The more predictable you become, the more you’ll increase the perceived quality of your offering.

Questions for Consideration:

• How consistent is the value you’re offering to your customers?
• How reliable is your offering?
• How can you ensure every paying customer receives the value they paid for at the same high standard?

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