Point of Market Entry

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What is a “Point of Market Entry”?

“There is nothing harder than the softness of indifference.” — Juan Montalvo, essayist

Key Points:

• A Point of Market Entry is the point where a potential customer becomes receptive to your offering. It’s highly likely that you won’t care about wheel chairs until you need one.
• Certain markets have clearly defined entry and exit points, like diapers. Other markets are more imprecise.
• It’s best to find out when people are interested in hearing from you before you reach out in order to avoid wasting resources.
• If you can get a prospective customer’s attention as soon as they become interested in what you’re offering, you become the standard by which competition will be evaluated.
• It’s important to discover where your probable purchasers start looking for information after crossing the interest threshold.

Questions for Consideration:

• Is there a clear point of market entry for probable purchasers in your market?
• If so, how can you get the attention of these prospects as soon as they enter the market?

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