Novelty
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Novelty”?
“Why is it that when I ask for a pair of hands, a brain comes attached?” — Henry Ford
Key Points:
- Novelty is the presence of new sensory data.
- Novelty is critical if you want to attract and maintain attention over a long period of time.
- Even the most Remarkable object gets boring over time. Human attention needs novelty to sustain itself.
- Continue offering something new, and people will keep paying attention.
Questions for Consideration:
- Are you offering something new on a regular basis to maintain attention?
- What can you do to keep people from getting bored with what you offer?
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