Mystique
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Mystique”?
“What grief we’d avoid if we knew how to transfer emotional experience across generations, as we do money or scientific knowledge.” — Alain de Botton, philosopher and essayist
Key Points:
- It’s easy to like the idea of doing something. It’s different to like actually doing it.
- Mystique is powerful: it makes things with a little mystery appear more attractive than what they really are.
- The best way to counteract Mystique is to talk to someone who does what you are interested in. Ask them and learn the high and low points of their job.
- No situation is perfect. Learn from others before you start, it will help greatly to make a better decision.
Questions for Consideration:
- How well do you understand the reality and the tradeoffs behind what you want?
- Are you willing to pay the price?
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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.
