Modularity

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Modularity”?

“Great things are not done by impulse, but by a series of small things brought together.” — Vincent van Gogh, artist

Key Points:

• Most successful businesses combine multiple Forms of Value to offer value in multiple ways.
• Usually these offers are handled separately and the customer can choose which one to take advantage of.
• By making offers modular, the business can create and improve offers in isolation, and later mix them as necessary.

Questions for Consideration:

• Could you offer value in multiple forms?
• What is the smallest unit of value you can create in each form?
• How could those forms be combined?

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