Iteration Velocity
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Iteration Velocity”?
“Our goal is to have more at bats per unit of time and money than anyone else.” — Eric Schmidt, chairman and CEO of Google
Key Points:
- With every new offer, your primary goal should be to work through each iteration cycle as quickly as possible. The faster you move through the Iteration Cycle, the better your offering will become.
- The iteration is necessary extra work. The problem with creating the final version outright is risk: you are putting a lot of effort in something that may not sell.
- Iteration may take extra work, but after going through a few cycles, you’ll have a deeper understanding of the market and your offer.
Questions for Consideration:
- Have you planned for multiple iterations?
- How quickly are you currently iterating?
- What can you do to make it easier to iterate even faster?
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