Humanization
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Humanization”?
“People are the center of the universe. Not stuff.” — Stowe Boyd, social technologist
Key Points:
- Humanization is the process of using data to tell a story (Narrative) about a real person’s experience or behavior.
- Numbers only tell part of the story, you need to reframe the measures into actual behavior to really understand what happens.
- Developing fictional profiles of people developed from data (called “personas”) is a great way to Humanize.
- Just data doesn’t mean a lot. Tell a story to help people understand the issues.
Questions for Consideration:
- Can you translate your Key Performance Indicators into tangible human behavior? If not, what additional information do you need?
- What insight would humanization give you about what your customers are experiencing?
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