Five-Fold Why
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is the “Five-Fold Why”?
“Ask the next question, and the one that follows that, and the one that follows that.” — Theodore Sturgeon, author of More Than Human
Key Points:
- The Five-Fold Why is a technique to help you find out what you actually want.
- Applying it is easy: whenever you want something, ask yourself “Why?” as many times as needed until you get to the root of the want.
- Discover the root causes behind the want, and you’ll discover new ways to get there.
Questions for Consideration:
- Look at your current goals – are they ends in themselves, or could there be deeper reasons behind your desires?
- How can you use the Five-Fold Why to discover the root causes behind your goals?
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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.








